“What goes better with an intense snack than an intense film? Eat this. Watch this.” uttered the late Phil Hartman to an unsuspecting UK television audience in 1993. What followed was a 40 second visual assault on the senses as Hartman instructs the ‘Golden Wonder Pot TV’ network to “hit the max”.
From within the confines of a neon, multi-coloured television studio, the fictional broadcaster attacks the unsuspecting viewers eyes with a barrage of aggressive, rapid cuts of neon computer graphics, glitches, text, 3D renders and film footage. So expeditious, and bellicose was the strobe effect from the cutting speed that reports of viewers suffering seizures flooded the Advertising Standards Agency. Golden Wonder, the company behind the Pot Noodle snack being advertised, responded by producing a second version of the same advert, only this time with the cut speed of the computer graphics slowed down in the hopes this would smooth over the furore generated at the time. The re-edit proved to be unsatisfactory to the Advertising Standards Agency and sadly the advert was canned and banned.