“Got. Need. Got. Got. Got. Need. Got. OH NEED! OH MY GOD NEED!” and “The Man Utd foil badge is the hardest one to get” are a couple of lines that may resonate with those of you old enough to have been right there amongst it in the school playgrounds of the 70’s, 80’s and 90’s.
Long before spotty oiks with YouTube and Twitch channels screamed blue murderous delight at opening a loot crate or an EA Sports card pack for a reaction video, there was the humble card or sticker collection.
Here in Europe, the market was lead by card and sticker super behemoths Merlin and Panini. US ultra leviathans Topps and Fleer really paled in comparison this side of the pond (somewhat ironically Topps would later acquire Merlin Publishing in 1995 and ultimately drop the Merlin name from products outside the USA to become Topps Europe in 2008).